The Carolina Signsmith | Greensboro Sign Company

Without proper signage, even the most well-designed business space can look cheap. Unfortunately, a negative first impression will hurt your company’s brand. If you’re concerned about budget,   dimensional letters   are a professional and affordable alternative to vinyl. This type of lettering demonstrates strength and permanency to your customers. Sign letters with dimensions are one of the most popular types for both indoor and   outdoor signs . The depth of 3D dimensional sign letters can quickly capture pedestrian and local commuters’ attention. But, not all dimensional letters are created equal. Here are four essential tips for creating effective dimensional letters for your business. These tips will help entice passersby into becoming new customers and keep your business thriving. 1. Choose a Material True to Your Brand A professionally designed sign using  custom dimensional letters  that reflect your business’s unique brand will help you stand out from y...

Not only do ADA signs help your visitors feel welcome and safe inside and outside your business space, but they’re also legally required to be there. Having   ADA-compliant signs —those that meet required regulations—is an important business responsibility. Knowing what ADA signs are and why and where you need to install them will make it easier for your business to comply. Keep reading to ensure you’re meeting all your visitor’s needs. Accessibility is a fundamental human right that should be available to everyone. To make sure your new or custom ADA signs support and even enhance that right,  work with a local sign company  with the expertise and experience to help. If you’re not exactly sure what ADA signs are and what steps are required to create ADA-compliant signs, keep reading for more information. What Are ADA Signs? ADA signage is displayed to accommodate and assist those with differences in abilities. These signs are used as vital communication tools that expres...

Color contrast happens when a designer uses two colors with varying amounts of shade and tint in the same design, such as in a wall graphic.   Custom wall graphics   will spruce up your business space and convey marketing messages in fun and unique ways. Wall graphics that use only complementary colors—those on the opposite sides of a color wheel—can be boring. The last thing you want your business wall graphic to be is lackluster. Color contrast in wall graphics is important for many reasons, not the least is its ability to add visual interest to your walls. Capture Attention Color contrast in wall graphics helps organize the design and establish the essential parts—or focal points—signaling viewers where to focus. A focal point captures a viewer’s attention and helps make the most critical part of your message pop. Wall graphics with contrasting colors can make lasting impressions on new customers and foster confidence in your business. Creates Easy-to-Digest Messaging Contr...

Vehicle wraps   have become an increasingly popular marketing tool that optimizes the visibility and attention-grabbing nature of the medium. With   custom truck wraps , businesses can boost their advertising efforts to new heights at a relatively low cost. But it’s not a given that all truck wraps work as effectively as others. So, how do you choose the truck wrap design that will work best for your business? Here are six types of commonly used truck wrap designs that can help your business get noticed. 1. Complete Truck Wraps Complete  truck wraps  have the highest impact on sales and are the most dramatic type of truck wrap in terms of branding. Besides covering the entire body, complete truck wraps may also cover mirrors, the roof, bumpers, and even the windows using perforated window vinyl for safety. Custom truck wraps can be filled with any number of designs, including one specific scene or pattern. As a far-from-subtle advertising tactic, complete truck wraps...